Privacy Policy

1. THE DATA WE COLLECT

To deliver a seamless, global streetwear experience, we collect information that helps us curate your fit and secure your transaction.

Information You Provide Directly:

• Identity & Contact Details: Name, email address, shipping/billing address (global, excluding a few remote regions), phone number.
• Transaction Data: Payment method details (processed via secure gateways), order history (59FIFTY Fitteds, Cargos, Chains, Beanies, etc.), shipping preferences.
• Account Data: If you create one, your login credentials and saved preferences.
• Communication Data: Records of your contact with our Crown Holders (support team).

Information Collected Automatically:

• Device & Browsing Data: IP address, browser type, device identifiers, time zone, and how you navigate our menus (from 9FORTY A-Frames to Bootcut/Flare).
• Cookie Data: See Section 6 below.

2. HOW WE USE YOUR DATA

We use your data with the same precision we apply to our drops—focused and purposeful.

• To Process Your Kingdom Orders: To fulfill purchases, calculate shipping ($12.95 Express or FREE Standard over $50), process payments via VISA, Mastercard, JCB, or PayPal, and send confirmations from our Louisville HQ.
• To Communicate: To send order updates, service messages, and (with your consent) exclusive drops on new Fitteds, Cargo Pants, or Accessories.
• To Secure & Improve: To run 24/7 fraud monitoring, protect our site, and analyze trends to make your shopping experience as fire as our collections.
• To Personalize: To recommend gear that matches your style, from Basketball Shorts to Crewnecks.

3. DATA SHARING & DISCLOSURE

We don’t sell your data. We only share it under these strict conditions:

• Trusted Service Providers: With global partners who help us operate (payment gateways, shipping carriers, IT security). They are contractually bound to protect your data.
• Legal Compliance: If required by law, to protect our rights, or to prevent fraud.
• Business Transfers: In connection with a merger or sale of assets, with notice to you.

4. DATA STORAGE & SECURITY

Your financial identity is as important as your cultural one. We protect it with zero-compromise security.

• Global Storage: Data is stored on secure servers, potentially outside your country of residence, but always with adequate protection.
• End-to-End Encryption: Industry-leading protocols shield every transaction.
• Secure Payment Gateways: We use certified partners. Your full card details never touch our servers.
• Fraud Monitoring: 24/7 systems watch for suspicious activity, so you can shop with boldness.

5. YOUR RIGHTS & CHOICES

You have control over your data, just like you have over your fit.

• Access & Correction: You can request access to or correction of your personal data.
• Marketing Opt-Out: Click “unsubscribe” in any marketing email. Service messages (order updates) will still be sent.
• Data Deletion: You can request deletion of your account data, subject to legal obligations.
• Do Not Track: Our site does not alter its data collection practices in response to “Do Not Track” signals.
• To exercise your rights, contact our Crown Holders at [email protected].

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies to keep your session smooth and your cart intact as you hunt for the perfect piece.

• Essential Cookies: Required for site functionality (e.g., keeping items in your cart).
• Analytics Cookies: Help us understand how trendsetters move through our site to improve menus and layouts.
• Preference Cookies: Remember your settings (like currency or region).
• You can manage cookie preferences through your browser settings, though disabling essential cookies may impact your checkout experience.

7. INTERNATIONAL DATA TRANSFERS

We serve a global kingdom. Your data may be transferred to and processed in countries other than your own, including the United States (where our HQ is located). We ensure such transfers comply with applicable data protection laws and that your data remains protected.

8. CHANGES TO THIS POLICY

The streetwear scene evolves, and so might this policy. We will post any updates on this page with a new “Last Updated” date. Your continued use of our site after changes constitutes acceptance.